Maw Energy | Soda Blog Review

Alright, so first thing’s first, there has already been a recent change to the product. At the time of purchase, today’s review was going to be about “Mamba Energy Focus,” but apparently it’s now known as “Maw.” I’m sure there was some wholly uninteresting reason behind this change, so for this review just forgive the outdated pictures as the product and main idea seem unchanged (NOTE: pictures updated). It’s a real buyer’s market for energy supplements right now, so I’m trying out a few different companies to see if they can compete with the well-established brands that dominate the store shelves. In the case of Maw, their product is available in powder form, and recommended for use with a shaker. Most of the “game fuel” style energy drinks come in this form, in what I can only assume is a cheaper alternative to actual beverage production. This is uncharted territory for me, but will this work over the tried and true aluminum can? There’s only one way to find out…

Wow, this stuff is really….blue. The dye or whatever that’s used here won’t be kind to fabrics, and it looks like it would stain anything in its path, so scoop and shake with caution. According to the instructions you can select your level of energy based on your boost need, “alive, Intense, or EXTREME” <eye roll>. I already felt alive this morning so I added an extra scoop to make things more intense. Mixing it up was nice and easy, but HOLY shit this stuff is sweet. I’m a big fan of generic blue flavoring sugar substitute number #12 so it wasn’t a deal breaker, but my god this needed some more dilution. Shaking with ice was the winning idea here, and if I’m in the mood for a sweet morning boost instead of coffee, there’s far worse options out there. The energy was decent without the caffeine jitter shakes, so I figured this was case closed. As it turns out, my review needed to continue to the…uhh, bathroom as well. I’m not one for scatological observations or humor, but I can’t let this go. When you use the restroom, things are going to be….BLUE (da ba dee da ba daa). I’ve heard from the company that they’ve eased off on the dye in more recent batches, and it’s little wonder as to why. I wasn’t expecting this the first go ’round but damn, that was quite the eye opener.

Verdict: Maw Energy is a perfectly reasonable energy supplement with low environmental impact and the ability to adjust flavor levels to your liking. With a pleasing taste and fairly “clean” energy, the powder will work for gaming fuel, pre-workout, or just as a coffee replacement. For this particular powder, the blue dye was way way way too intense, as from start to finish (I do fucking mean FINISH) there’s going to be the possibility of staining. This wasn’t the walk on the wild side I was promised by this product, but in these uncertain times it’s always nice to feel alive.

UPDATE July 2020: I bought some of the new flavor known only as RIP Harambe. For perhaps having the least informative flavor name in history, there was still plenty of reason to pick this one up. They’ve fixed the dye issue, so nothing in my life is subject to horrid staining. As for the taste, Maw is hitting it out of the park this time. The Orangish-Tangerineish mixture makes for a great drink, and I found myself sipping this stuff down much faster than I did with the other flavors or drinks in this part of the energy market. There’s never been a better way to remember the memory of the world’s greatest living creature. RIP Harambe, indeed.

UPDATE September 2020: The supposed flavor of Green Growl speaks a lot to me. When someone says “Cherry Limeade” I’m drawn to think of my favorite flavor combination in history….and how many times it’s been fucked up over the years. My local Sonic drive-in was thrice infested with roaches that then caught fire and burned the shithole to the ground, but damn that Cherry Limeade was tasty. Anyway, for me this flavor came with a Maw shaker and it was a fine time to show it off as the green of the Green Growl looks amazing in the translucent container.

As for the flavor, well we’re dealing with zero sugar and we’re supposed to be more focused on the FOCUS FUEL, but overall this one is a pretty good mix. It’s not the sort of flavor that’ll go great with that double cheeseburger from the drive in, but it’s a lovely morning energy taste that gives just enough lime and just enough cherry without trying to take things too far. This is another MAW flavor that gets the full recommendation for anyone looking to break into this rather pricey drink universe.

UPDATE October 2020: Jungle Berry is one of those cop out flavor titles, even by MAW’s uniquely monikered standards. You could honestly throw any “fruit” combination together and call it a berry mix, so there’s really nothing to expect when giving this one a try. No matter the taste, MAW is still killing it when it comes to presentation, as it’s another wonderful treat for the eyes.

The taste however falls a bit flat compared to its fellows on my crowded energy drink shelf. There may be a bit of berry in there somewhere, but it’s not very distinct and the drink feels diluted even when being conservative on the water or ice in the mixture. Like a Juicy-Juice that’s been out in the sun, or kept partially open for six months at the back of the refrigerator, the Jungle Berry flavor is a wholly uninteresting attempt to keep the flavor compendium balanced among the more bold options available from the company. To be true, I’m much more excited when this company tries to fuck me up with wack ass flavor attempts rather than try to give me fruit juice with a morning buzz.

Follow Matt on Twitter for more thoughts on sodas, energy drinks, and all things on sexy books.

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